SOB Minutes
SOB Minutes: 1/16/01:
Discussion on the Bearcade:
The Auxiliary entered into a joint venture with a company that will provide six new games, $35-40,000 worth, including "Dance Revolution." These games cost between $12-15,000. The Auxiliary doesn't have the capital to purchase new games. The company wants a 60-40 split for big games and 50-50 the regular games. The company will also service the games. This joint venture would be on a trial basis, to be evaluated at the end of the semester. Everyone agrees these are the hottest games, and if this doesn't work, the Bearcade simply wasn't going to work, which the Board should know by the end of the semester. There was no contract and at any point the Auxiliary could tell the company to remove the games.
As for promotion, they could have a new grand opening or a SUPERB contest. The President or the Executive VP might do something. It was noted that a group was already very motivated to make sure this effort works and the focus should be on that population. A subcommittee could also work on promotion. It was suggested that the Board set expectations to determine if students are using the Bearcade. It was suggested that things be done to expand usage beyond the core group and try for a bigger market. Every effort was made to choose games that will be attractive to women.
A suggestion was made to consider alternative uses of the space. The Bearcade is not something grads use, or even a large majority of undergrads use. Deciding on other usage is not something the Board should delegate to another group. This analysis could be done by a subcommittee, which should tap into a number of different people to consider a range of options.
A suggestion was made to do a survey of possible uses of the Bearcade space. The ASUC hasn't done an customer/Student Union survey in years, which should occur annually. It was suggested that a survey should not ask for input on that particular space, but in what students want the ASUC to provide, applying to all the Auxiliary's space and activities. Mr. Coley and Mr. Cordi will be analyzing each function.
It was suggested bringing in Berkeley Consulting, a professional student group, to do the survey. Asking students what they'd like was not likely to generate effective responses, whereas students would be able to compare and rank 10 or 15 choices. Mr. Cordi and Berkeley Consulting will make contact about this.
http://asuc-aux.berkeley.edu/SOB1.16.01.html
posted by NP @ 12:55 AM
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